Hi, I am Jose Mortellaro.
I design and integrate business-critical website systems for companies that rely on WordPress for real operations, not just content.
With over 10 years of experience, I help businesses turn WordPress into a reliable, scalable platform by defining the right architecture, integrations and technical decisions before problems become expensive.
I also implement the required functionalities when needed, ensuring that architecture and execution stay aligned.
Custom Functionality
When standard solutions are not enough
Most WordPress-based systems rely on core features and third-party plugins.
In many cases, this is perfectly fine.
Problems arise when WordPress is used to support
business-specific workflows, integrations or processes that don’t fit standard plugins
or require a higher level of control, performance or reliability.
In these scenarios, custom functionality is not about “adding features”,
but about implementing architectural decisions correctly.
Custom development is typically needed when:
- business rules or workflows are unique
- integrations with external systems (ERP, CRM, accounting, AI) are required
- existing plugins introduce performance, security or maintenance risks
- long-term scalability and control matter more than speed of delivery
I don’t build custom code in isolation.
Custom functionality is designed and implemented
only when it fits the overall system architecture
and reduces technical and business risk.
If you already have a technical team, I can provide architecture and implementation guidelines.
If you don’t, I can design and implement the required functionality directly,
ensuring consistency between architecture and execution.
The first step is always to understand the system, the constraints and the business goals, not to jump into code.
If your website supports core business processes and standard WordPress solutions are no longer enough,
I can help you define and implement the right technical direction.
I work with companies that need clarity, reliability and long-term maintainability,
not quick fixes or isolated features.
Depending on your situation, I can:
- design the architecture and integration strategy for your website system
- support or guide your internal or external development team
- design and implement the required functionality when no technical team is available
The goal is always the same: reduce technical risk, avoid fragile solutions and make sure the system
can evolve as your business grows.