I’m Jose Mortellaro and I live with my wife, our two daughters, and our three dogs on the beautiful Island of Menorca in the Mediterranean Sea.
My values for efficiency and quality led me to work in code programming. These beliefs supported me in the process of growing our business and developing our WordPress plugins in collaboration with my wife who is the designer.
Over the years, I’ve transformed from a mechanical engineer to a passionate WordPress developer. Working alongside my wife, I co-founded several projects, including the Freesoul WordPress theme, which has powered countless websites, and Freesoul Deactivate Plugins.
My journey led me to develop custom plugins and optimize WordPress sites.
I still love to create custom plugins for WordPress, but my focus has now shifted to helping businesses unlock the power of AI. I code now plugins that bring AI into WordPress.
With my deep understanding of WordPress, I specialize in integrating AI solutions that enhance website functionality and drive business growth.
When used correctly, AI can be an invaluable tool, but when misused, it can harm both society and your business.
I believe in today’s market, competing without AI-based systems is very difficult.
My job is to guide clients in harnessing AI’s potential and using it to boost their profits.
With extensive experience in WordPress, I’ve chosen to specialize in integrating AI with WordPress websites.
